1. Posters
Art direction
In my three posters series I was trying to show one side of the issue which is that there are many street signs translated incorrectly (first poster), and also I tried to show how people nowadays greet each other using alternative words instead of their mother language (third poster). Moreover, I took a shoot of the case of the Arabic language and how it is treated nowadays, which I portrayed it in the (second poster).
Sketches
Design Development
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• Final 3 posters
• Creative process poster development
• Final creative process poster
2. Media: Promotional Campaign Advertisement
Story
Hi, Hello, Bye, Thanks, Sorry…How many times in a day you hear one of those words?
People in the UAE and specially Zayed University students, use English words to greet each other every day. I can say it’s become a daily habit in our lives. Why should we use English words to express our feelings when we can use our beautiful language? Why we are making our language obsolete? How can we treat the language of the holy Qur’an like this? We should give our mother language the respect it deserves. We should change our habit and change our way of greeting. Let’s revive our Arabic language; let’s revive our Arabic greetings. So let’s work together and express in Arabic (Abbr bl Araby).
Art direction
As I said before I’m focusing on greeting in Arabic. I want to show at the beginning how we are losing our language. Then I will show different ways of greeting in English. For example, when people talk on their mobiles, the first word they say is hello instead of Alsalam Alaikom. So I will show this issue in different scenes. Then I will explain my campaign. Finally I will add the credits.
Sketches
