1. Concept (Big Idea)
One big factor relating to this issue is people using English words for greetings. Arabic people, especially in the UAE, don’t use their language to greet each other. They usually use English words for greetings such as hello, bye, hi…etc. instead of “alsalam alaikom”, “ma’a alslama” and “marhaba”. We can exchange our feeling by using our beautiful language. My idea revolves around using Arabic as your first language. I was thinking of how people can exchange their feeling by using their mother language, so I came up with the phrase “Abbr bl Araby” which means, “Express in Arabic”. Then you can freely express and exchange your feeling with others without disrespecting and disregarding your language.
Project name: I came up with this name based on the research I did and the first reason is that our Arabic language has different names, one of them is lughat aldhadh, which means the language of dhadh. The reason I chose dhadh is because there is no other language from which I can pronounce this letter. I add (my), (to show how much we love our language and it’s also the foundation of our identity), to the word dhadh so it’s became My Dhadh.
Logo: I designed my logo like a shape of a heart to show that our language is in our hearts and we love our Arabic language. At the same time it’s the letter dhadh in Arabic. As we want to revive our Arabic language I was trying to show that also in my logo.
Tag-line: Express in Arabic (Abbr bl Araby) I came up with this phrase after many decisions and it was in my mind but I couldn’t figure it out. After brainstorming and with a little help from someone, it became clear in my mind and I decided to go with it. The reason I chose express in Arabic is because nowadays people use to greet each other in English instead of using their mother language. They greet by saying hello, hi, bye, sorry, thanks…etc. instead of using Arabic words such as alsalam alaikom, marhaba, ma’a alsalamah…etc. so I was thinking that people have enough awareness about this issue, so why not come up with something different and start the action?
Logo sketches:
Logo Development:
Final logo:
Style (look and feel)
I used the letter Dhadh for my logo because it’s one of the letters that you can’t pronounce in any other language. At the same time it’s the shape of the heart to show that Arabic language is in our hearts.
Typography
I chose Times New Roman PS for both Arabic and English because it’s clear, strong and easy to read.
ABCDEFGHIGKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?
بتثجحخدذرزسشصضطظعغفقكلمنهويأ١٢٣٤٥٦٧٨٩٠!؟
Color
I chose orange for the logo because it’s a powerful color and black for the text.
Orange : C: 0% M: 50% Y: 100% K: 0%
Black: C: 0% M: 0% Y: 0% K: 100%
